Here’s How To Get More Views On Social Media
Updated: Jun 21
Transcript
00:00:00:00 - 00:00:06:10
Unknown
Hey Team! This week, we're going to be talking to you about how you can make a better video on social media and get more views.
00:00:06:10 - 00:00:16:25
Unknown
So every single social media platform is different, obviously. But something we're kind of learning is that watch time is one of the most important factors, no matter what platform you're posting on.
00:00:16:26 - 00:00:23:01
Unknown
So I guess these tips will help you increase your watch time on your videos, which will turn into more views
00:00:23:01 - 00:00:42:09
Unknown
So our first step is to have a storyline and what this looks like is a start, a middle and an end. And at the start you want to have something called a hook. You want to tell your viewers what they're going to be watching throughout the rest of the video. And you want to make sure that you stick to that so that they don't get confused through the video when you might end up doing something different to what you said at the start.
00:00:42:13 - 00:00:53:08
Unknown
Yeah, You don't want it to be click baity where you're like hooking in with something that doesn't actually pay off at the end because then that person won't trust you anymore and they're not going to watch your next video. Correct!
00:00:53:08 - 00:01:00:14
Unknown
So for tip number two, this one is very important to Alessia, and it's wipe the back of your phone camera.
00:01:00:14 - 00:01:18:29
Unknown
Before you start filming- Not even just the back camera. Wipe your camera, please. There's so many times where we have just pulled out the phone and started filming and it's got like my makeup on the camera or, like, finger prints, or sweat or something. Yeah, it's not crisp, so I just wipe your camera, please.
00:01:18:29 - 00:01:26:05
Unknown
It makes a difference, I promise. It does. So once you watch a camera, if you're filming on the phone, then make sure you've got good lighting.
00:01:26:05 - 00:01:41:09
Unknown
Like we could have filmed in different parts of this room. But we chose to film near the window just because the lighting was best here. This looks a lot different to this. Oh, wow. That's a that's a big difference.
00:01:41:09 - 00:01:44:07
Unknown
So make sure you're facing your light source. Yes.
00:01:44:07 - 00:01:47:12
Unknown
And I was just about to talk about sound, but then just started drilling.
00:01:47:12 - 00:02:01:20
Unknown
So I don't know if we're giving the best example right now. I mean, most of our weekly reminders we’re mic’d up, and sound is something that is a little bit more tricky. So I would say leave it to the camera. That's fine. Yeah. And if you can try and do it somewhere quiet. Yep
00:02:01:20 - 00:02:14:16
Unknown
So my last and final tip is make sure that in the editing process, when we talk, sometimes we pause so that we can think. And that's completely normal. You want to give as much value in your video as possible, or you want to make sure that everything's going to plan.
00:02:14:16 - 00:02:16:16
Unknown
Cut those pauses out
00:02:16:16 - 00:02:29:01
Unknown
in order to increase. Watch time. You don't want to lose your viewers attention. And when you're stopping and pausing, then they don't know what you're doing, You know what you're doing, but you don't need to keep that in the video.
00:02:29:01 - 00:02:31:20
Unknown
take those pauses and just keep the best bits.
00:02:31:20 - 00:02:52:20
Unknown
So when we watch a video back, we're always thinking if someone else is watching this other than us, would they find any of this boring? And we kind of be really honest with ourselves for a second and say, Yeah, that part's kind of boring there, and we cut it out even though we like it. Some people might find a boring, so we kind of and sometimes it doesn't make sense to the storyline.
00:02:52:20 - 00:03:00:12
Unknown
We might make a passing comment that stemmed from something funny Taz did. But if I don't keep that funny thing in that comment doesn't make any sense. And sometimes we just want to take it all out.
00:03:00:12 - 00:03:03:18
Unknown
So the video is quick, cohesive and fun.
00:03:03:18 - 00:03:06:18
Unknown
We hope you learned something today and we're still learning.
00:03:06:19 - 00:03:25:16
Unknown
I feel like every day we learn something about filming or editing. So this is something that's just continuously a learning process. But make sure you have fun with your videos because we find we have the most fun when there's a community of people watching our videos. So we hope you guys get some more views and we'll be watching your videos as well.
00:03:25:16 - 00:03:26:13
Unknown
Bye!
It’s about time we made a Weekly Reminder about something social media related!
I mean, this is our full time job now so you would think we’ve learnt a thing or two.
In the last 30 days our TikTok page alone has received over 30 MILLION views.
How crazy is that!
In this reminder we go over three basic steps to take before, during and after filming your content to ensure it gets as many views as possible.
Now let’s just be clear on one thing...
You should never base your success off views, followers or likes.
At the end of the day, views aren’t that important; BUT it is nice to be able to reach the people you want to on socials so you can build a community / friendships of your own!
So let’s get into it, here is how to get your videos seen by more people:
1. Storyline
Every piece of content has a beginning, middle and end.
As a content creator you should give extra thought to this.
You may see creators use the start of their video with a hook to catch peoples attention. An example of this is
“Come with us to the biggest lollie shop in the world”!
Hooks work well since they inform the viewer on what the rest of the video is going to include and they can now decide if they are interested enough to watch the rest of the video.
Since watch-time is an important factor to help you get more views, you should aim to make your video as interesting as possible so that people watch to the end. Make sure at the end of the video you have followed through on your promise that you made at the start. So if your hook was “Get ready with me to go on a date”, then the last shot could be of you ready to go on your date or of you waiting for your date to arrive!
Sometimes we think about the story before we start filming and other times during the editing process so try both and see what works for you.
2. Lights, Camera, Action
Before you even turn the camera on and start filming, you need to do a few things.
Most importantly, wipe your damn camera lens (when shooting from a phone).
Misty lenses give Alessia the ick so please, wipe it down.
Next thing you need to do is open your camera up and walk around the room until you find the best light. If it looks bad everywhere you turn, then you might need to get a ring light to help light your face up!
Lastly, if you are going to be talking in the video try to film in a quiet space or if you are wanting to level up your videos, experiment with a mic.
We have been experimenting with different audio for the last 5-8 weekly reminders, but still haven’t got it exactly right. Don’t be hard on yourself, this is a new skill so it might take you some time.
3. Basic Editing
Keep the video interesting by cutting out long pauses.
Since people have short attention spans, we like to keep it snappy.
If you are wanting to level up even further, you could start to ask yourself questions like….
“Would someone else find this part of the video boring”? Sounds kind of harsh, but sometimes deleting a chunk of footage is what the video needs to reach more people.
Like we said before, views are just one element of all the amazing things that make up your social media profile so don’t put too much pressure on it.
Have fun and remember the more videos you make, the better you will get,
So keep at it!!
Try out some of the tips above and comment below with a link to your video so we can watch!